Built through execution.
Over the last 14+ years, the founder has operated across nearly every layer of modern commerce — from product formulation and marketplace operations to growth marketing, GTM systems, P&L management, and international expansion.
Operating across product, marketplaces, performance and P&L — for fourteen years and counting.
The work is strategic. The bias is execution. The outcome is durable consumer brands that compound — across India and global commerce ecosystems.
- India
- USA
- United Kingdom
- European Union
- UAE
- MENA
- Southeast Asia
- Skincare
- Wellness
- Food
- Apparel
- Hygiene
- Supplements
- Performance Media
- Amazon IN / US / UK / AE
- Flipkart
- Shopify D2C
- International FBA
- Q-Commerce
- Modern Trade
- Performance Marketing
Six surfaces of consumer brand operating.
Product Thinking
Formulation, sourcing, packaging, price architecture and category design — built around what consumers actually adopt and repeat.
Marketplace Systems
Native operating intuition across Amazon, Flipkart, Shopify and international FBA — catalog, advertising, retail readiness, account ops.
Consumer Behaviour
Pattern recognition from 45,000+ direct customers and 100+ SKUs across BPC, wellness, food, apparel and hygiene cohorts.
Brand Architecture
Positioning, narrative, naming and channel design that protects margin and gives brands a durable seat in the consumer's mind.
Operational Scaling
Working capital, inventory, fulfilment, returns, compliance — the unglamorous infrastructure that turns growth into a P&L.
International Commerce
Cross-border operations across US, UK, EU, UAE, MENA and SEA — compliance, logistics, localization and marketplace expansion.
Where the work actually gets done.
A timeline written in execution.
Early analytics & operations
First operating exposure across analytics, reporting, and operational rigor — the substrate underneath every later decision.
HCL · Magnon · Pulp Strategy · M&C Saatchi
Years inside large enterprise tech and modern marketing networks — pattern recognition across brand, digital and platform strategy.
Greenberry Organics launched
Bootstrapped a premium consumer brand from product formulation to marketplace shelf — the formative D2C and category-build chapter.
Scale chapter at Greenberry
45,000+ customers · 5L+ units shipped · ₹23.62 Cr turnover · 100+ SKUs developed across skincare, hair, body and wellness.
Consulting, scaling, D2C advisory
Translated operating playbooks into advisory engagements for founders building consumer brands across categories.
Marketplace & growth leadership
Operating roles across marketplace scaling and performance ecosystems — Amazon, Flipkart, D2C, international FBA.
Multi-brand ecosystem builds
Built and scaled brand systems across BPC, food, wellness, apparel and hygiene — operating like an in-house team, not an agency.
Pixel Media · consumer brand infrastructure
Expanded into media, performance, and the operating infrastructure that modern consumer brands plug into.
MLSPL — consumer growth ecosystem
Mehra Life Sciences is now a founder-led operating company: a product lab, marketplace engine, and brand incubation platform.